Tender Cargo, Inc. Acquires The Nurture Center

Lafayette, California - June 4, 2009 -
Tender Cargo, Inc. has acquired The Nurture Center brick & mortar store and NurtureCenter.com internet store.

The Nurture Center

The Nurture Center is a natural maternity, breastfeeding, and baby store located in Lafayette, California in the San Francisco Bay Area. It was founded in 2000 by two local moms, and has grown to include a nationally recognized e-commerce store and a resource center with classes and support groups for parents.

“We’re thrilled that The Nurture Center is now in the capable hands of Christine Alonso, president of Tender Cargo, Inc.” say The Nurture Center founders Meri Levy & Sherry Henderson. “We’re confident that she will continue to serve new and expecting parents with high quality products and resources for years to come.”

Tender Cargo, Inc.

Founded by a Berkeley work-at-home-mom, the online baby store TenderCargo.com rapidly expanded into warehouse space and worldwide shipping. Tender Cargo is a specialty store for natural baby products such as cloth diapers, slings and wooden toys. Owner Christine Alonso ran the business singlehandedly from its launch in 2006 and incorporated Tender Cargo in early 2009 in anticipation of the Nurture Center purchase.

Transition

“I am very impressed with how smoothly the ownership transition went - the staff and former owners have been wonderful to work with” says Christine. Both the websites TenderCargo.com and NurtureCenter.com are serving customers without any changes throughout this transitional time, and The Nurture Center store continues to operate with the same name, staff and location at 3399 Mt Diablo Blvd in Lafayette, CA. All classes and breastfeeding supports are being provided without interruption. A website redesign is underway for NurtureCenter.com and both sides of this new company stand to gain depth of offerings from each other with time. “I am committed to the Nurture Center, its employees and suppliers, and the support services we offer to the parenting community here in Lafayette, CA”

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For more information, contact:

Christine Alonso
925-283-1346
christine@nurturecenter.com

www.nurturecenter.com
www.tendercargo.com

The Nurture Center
3399 Mt. Diablo Blvd.
Lafayette, CA 94549

Many thanks to my sister who recently redesigned this blog to match the look of the store pages.

Anybody looking for freelance design work like this can reach her at twitter.com/lazydaisymarie

Today we have 6 new babyhawk colors in stock and 4 bestselling babyhawks are now here in the toddlerhawk version as well!  Every babyhawk and toddlerhawk in store is reversible to a solid color.

Babyhawk carriers are a long-established brand in comfortable infant and toddler slings. They’re actually a Mei Tai, meaning that they tie on to you with two easy straps, not buckles or snaps or rings.  Once you try once or twice, it is so fast and easy to tie the waist straps and then the shoulder straps and you’re done - and it is perfect for sharing the carrier with another adult of a different size, since there are no settings or buckles to change between you.  The babyhawk includes a folding headrest for infant head support and is also useful for older babies or toddlers who nap in the carrier. The two-shoulder design makes it effective and comfortable even for growing toddlers. Babyhawks are meant for front, back, or side positions and are quite reasonably priced at $80 for about 2 years of useful life with your child, longer if you save it for a future little sibling.

babyhawk mei tai baby carrier

front carry in a babyhawk mei tai

If you’re like me and would appreciate a few free nights in a Chicago Sheraton Hotel executive-level room, and maybe go to the BlogHer conference this July, then check out this link for how to enter.

http://tinyurl.com/blogherhotel

Hint: blogging it like this is part of entering:)

We are making room for new Pediped arrivals!

Tonight we marked down seven styles of Pediped shoes and two styles of Pedoodles winter boots. $32 retail, clearance price $25 while supplies last.

Marked down again Feb 26 to $20 a pair, sizes are becoming quite limited.

April 3 update - The boots and the Pediped Nina and Harvey are available at $20 but all other clearance colors sold out!

http://tendercargo.com/catalog/Pediped-Shoes.html

We are getting many questions about the Beco Butterfly availability. Here is the latest information:

The original Beco Butterfly is retired and was replaced with version “Butterfly 2” with some noteworthy design changes! The Butterfly 2.0 blog thread on colors and stocking is here. We have 20 colors in stock in addition to exclusive custom-made Butterfly 2.0 in Avery, Abby, Mia, Olivia and Emma. We have the new 3 hot Duo designs - all organic and mostly solid dad-friends colors! Some fall collection colors are on sale now at $119.

These ship free the same day or next day after you order them.

There is a new map on our policies page for delivery speed with Fedex ground. You may find you live close enough to get overnight or 2nd day service at the Ground price.

Everybody is curious about how the fabric prints look close up and in the sunlight. Our homemade close-up outdoor shots of Isabella and Olivia are here. Extra images of Abby Sara and Natalie are here. We also took photos of Aubrey, Ethan, and Emma - especially useful because you can clearly see the words in the popular Emma print.

This video explains how to use a baby sling for a back carry position safely.

It is a short video because it’s really quite quick and easy to do.

All you need is a quality baby sling and clear tips like these so you can be confident that your child is safe and properly seated back there :)

Do you tweet?

Follow @tendercargo and talk with baby store owner Christine any time :)

New photo up today on the Beco Joey images page. Just a homemade photo to show the cool fabric print better.

The straps are espresso brown.  The baby carrier is $139 with free shipping and this is one of the popular winter fabrics that is not in production anymore so when it sells out it will be permanently unavailable to buy.  We have the biggest Beco Butterfly 2 store here.

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btw, we’re on twitter @tendercargo

Fall/Winter Beco colors are on sale for $119 and moving fast! Free Shipping!

Sara, Andrew, Jacob, Pony Express, Trinity

We have the largest selection anywhere of the Beco Butterfly version 2 with Free Shipping. We have new colors, limited edition runs of favorite older colors, and exclusive prints you can only find here at Tender Cargo, and everything you see below is guaranteed in-stock for immediate shipment!

We just marked down a few discontinued colors to $119 while supplies last. These Beco Butterflies come from the fall/winter collection