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Tender Cargo, Inc. Acquires The Nurture Center

Lafayette, California – June 4, 2009 -
Tender Cargo, Inc. has acquired The Nurture Center brick & mortar store and NurtureCenter.com internet store.

The Nurture Center

The Nurture Center is a natural maternity, breastfeeding, and baby store located in Lafayette, California in the San Francisco Bay Area. It was founded in 2000 by two local moms, and has grown to include a nationally recognized e-commerce store and a resource center with classes and support groups for parents.

“We’re thrilled that The Nurture Center is now in the capable hands of Christine Alonso, president of Tender Cargo, Inc.” say The Nurture Center founders Meri Levy & Sherry Henderson. “We’re confident that she will continue to serve new and expecting parents with high quality products and resources for years to come.”

Tender Cargo, Inc.

Founded by a Berkeley work-at-home-mom, the online baby store TenderCargo.com rapidly expanded into warehouse space and worldwide shipping. Tender Cargo is a specialty store for natural baby products such as cloth diapers, slings and wooden toys. Owner Christine Alonso ran the business singlehandedly from its launch in 2006 and incorporated Tender Cargo in early 2009 in anticipation of the Nurture Center purchase.

Transition

“I am very impressed with how smoothly the ownership transition went – the staff and former owners have been wonderful to work with” says Christine. Both the websites TenderCargo.com and NurtureCenter.com are serving customers without any changes throughout this transitional time, and The Nurture Center store continues to operate with the same name, staff and location at 3399 Mt Diablo Blvd in Lafayette, CA. All classes and breastfeeding supports are being provided without interruption. A website redesign is underway for NurtureCenter.com and both sides of this new company stand to gain depth of offerings from each other with time. “I am committed to the Nurture Center, its employees and suppliers, and the support services we offer to the parenting community here in Lafayette, CA”

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For more information, contact:

Christine Alonso
925-283-1346
christine@nurturecenter.com

www.nurturecenter.com
www.tendercargo.com

The Nurture Center
3399 Mt. Diablo Blvd.
Lafayette, CA 94549

Many thanks to my sister who recently redesigned this blog to match the look of the store pages.

Anybody looking for freelance design work like this can reach her at twitter.com/lazydaisymarie

Do you tweet?

Follow @tendercargo and talk with baby store owner Christine any time :)

To enter the drawing, buy a gift certificate on December 22, 23, 24 or 25, 2008. You get one entry for each gift certificate you buy during the promotion.  On the morning on Dec 26, we will randomly select a winner.

The winner will get a free gift certificate equal to the one they bought.  For example, if you buy a $50 gift certificate and are the lucky winner, your prize is another $50 gift certificate! But if you buy a $100 gift certificate and win, your prize is $100 gift certificate!

Pass the word along to the grandparents, the in-laws, and anybody else who might still be looking for gifts for your little ones!

Gift certificates can be mailed as cards or emailed directly to your gift recipient. We can send a gift certificate immediately by email right up to the last minute!

Happy Thanksgiving Day to You!

Check back, the BIG sales are coming very, very soon.

The Holiday Gift Guide is up now on the TenderCargo.com front page. We found so many fun gifts this year – naturally, most of them are in our growing toy section for babies and toddlers.

Many customers opened wishlists and registries at our store this year – and we’re seeing a lot of people who have started their shopping already. At least at the moment, our store is still well-stocked for the busy weeks to come!

As always, orders ship same-day or next-day with the shipping carrier of your choice. Happy Shopping!

Articles that link to us or recommend us:

Green Kiddos blog about our play food

the Mommy Files at sfgate.com featuring our organic Babylegs (SFgate = the San Francisco Chronicle website)

Urban Mama Blog recommending our blog

Magic City Slingers adoption and babywearing blog

g.design’s Baby Transport Post about the Beco baby carrier

Baby Gaga forums about nursing in public with The Belly Hugger

Sakura Bloom sling blog discussing our Babylegs

a customer happy with her Pikkolo carrier

a customer situation made right  :)

and then there’s this blogger who discovered MomSpit!

Links from abroad:

A Japanese writing customer showing photos of her order -soft shoes and babylegs.

A Russian forum discussion linking to our Beco carriers

A Spanish forum recommending our store

Our warmest thanks to all of you who passed on the word about us! We appreciate every bit of it!

We are excited to have outgrown our stockroom and are presently moving to a larger shipping location.

A few Beco Butterflies in each color are still at our usual stockroom and available for immediate shipment. But, all the rest of our stock was delivered Saturday to the new space and needs some time to be organized on the shelves before it will be ready for shipping to customers. Please expect that any orders placed on this 3-day weekend will require an extra couple of days to ship out, and then we will be back to our next-day-or-faster shipping standards. Thank you!

Our entire stock of Zolowear baby slings is set to ship free.
There is no coupon code required- the deal is automatically applied.

Here is a selection of our 16 fabric colors. Most Zolowear slings are strong cotton with a little bit of stretch, but there are also 3 choices in silk brocade, 2 UV-protective summer slings, and 3 organic choices from their sustainable production line.

All are suitable for newborns up to 2 or 3. They are incredibly well-constructed and safety tested into the hundreds of pounds for weight, but realistically, once your child is 30 or 35 pounds, you’ll both rather have her walk!