Tender Cargo, Inc. Acquires The Nurture Center
Lafayette, California – June 4, 2009 -
Tender Cargo, Inc. has acquired The Nurture Center brick & mortar store and NurtureCenter.com internet store.
The Nurture Center
The Nurture Center is a natural maternity, breastfeeding, and baby store located in Lafayette, California in the San Francisco Bay Area. It was founded in 2000 by two local moms, and has grown to include a nationally recognized e-commerce store and a resource center with classes and support groups for parents.
“We’re thrilled that The Nurture Center is now in the capable hands of Christine Alonso, president of Tender Cargo, Inc.” say The Nurture Center founders Meri Levy & Sherry Henderson. “We’re confident that she will continue to serve new and expecting parents with high quality products and resources for years to come.”
Tender Cargo, Inc.
Founded by a Berkeley work-at-home-mom, the online baby store TenderCargo.com rapidly expanded into warehouse space and worldwide shipping. Tender Cargo is a specialty store for natural baby products such as cloth diapers, slings and wooden toys. Owner Christine Alonso ran the business singlehandedly from its launch in 2006 and incorporated Tender Cargo in early 2009 in anticipation of the Nurture Center purchase.
Transition
“I am very impressed with how smoothly the ownership transition went – the staff and former owners have been wonderful to work with” says Christine. Both the websites TenderCargo.com and NurtureCenter.com are serving customers without any changes throughout this transitional time, and The Nurture Center store continues to operate with the same name, staff and location at 3399 Mt Diablo Blvd in Lafayette, CA. All classes and breastfeeding supports are being provided without interruption. A website redesign is underway for NurtureCenter.com and both sides of this new company stand to gain depth of offerings from each other with time. “I am committed to the Nurture Center, its employees and suppliers, and the support services we offer to the parenting community here in Lafayette, CA”
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For more information, contact:
Christine Alonso
925-283-1346
christine@nurturecenter.com
www.nurturecenter.com
www.tendercargo.com
The Nurture Center
3399 Mt. Diablo Blvd.
Lafayette, CA 94549
